Digital Marketing

Artificial intelligence (AI) is revolutionizing the way businesses interact with customers online, and one of the most exciting developments in this field is the rise of language models like ChatGPT. ChatGPT is a powerful AI language model developed by OpenAI that can understand and generate human-like language. So, how can ChatGPT be used in digital […]

Artificial intelligence (AI) has the capacity to build simulation models and modify buying processes through suggestions and predictions provided by machine learning technology, many brands have used AI to communicate with their target market. For instance, Online ecommerce uses AI to make product recommendations based on past purchases, page views, and queries. In the area […]

Today, when people think about artificial intelligence (AI), they might envision large-scale initiatives like self-driving cars or computers that can communicate with us verbally like Ok Google, Siri or Alexa. While these are fascinating and captivating, the reality of AI is dozens of tools and applications that quietly operate in the background to simplify our […]

It’s not uncommon in recent times to see the term ‘Digital Marketing’ pop up during conversations about how to promote your business online. Simply put, digital marketing refers to using digital technologies or channels for promoting a business, its product, or service on the internet.  It helps businesses in reaching out to their target audience […]